For Kohinoor Group, that evolution has found its voice in I AM KOHINOOR™.
After more than four decades of building across Pune and beyond, Kohinoor is introducing a brand philosophy that puts a simple but powerful belief at its centre: every individual has the potential to be a Kohinoor.
It is a significant shift in the way a real estate brand speaks about itself.
Instead of beginning with the building, the address or the amenity, the philosophy begins with the individual.
Because a home is ultimately not defined by its walls. A workplace is not defined only by its floor plate. A community is not defined merely by the structures within it. Their true value lies in the lives they make possible.
This perspective is particularly relevant in a rapidly changing real estate landscape, where consumers are increasingly looking for more than physical specifications. The spaces people choose are becoming extensions of their aspirations, lifestyles and identities.
“Real estate today is far more diverse than it was a decade ago. At Kohinoor group, we are responding to that shift by expanding across residential, commercial, redevelopment, co-living and warehousing, with our 2030 targets setting the direction for the next phase of growth,” says Mr. Vineet Goyal, Joint Managing Director, Kohinoor Group.
Kohinoor's new philosophy responds to that change by asking a more fundamental question: what if the most important thing a space could do was help someone become more of themselves?
That question gives I AM KOHINOOR ™ its meaning.
The philosophy celebrates ambition without defining it by conventional measures of success. It recognises people for their drive, resilience, curiosity, contribution and the choices they make along the way.
It also reflects the scale of Kohinoor's own journey. Today, the Group represents 41+ years of legacy, 54+ projects delivered, 12M+ sq. ft. of completed development, 22M+ sq. ft. of ongoing development and 20K+ delighted customers.
Yet the next chapter is not simply about adding to these numbers.
It is about deepening what those numbers represent, the trust of thousands of people, the communities created through its developments and the lives that continue to unfold within them.
I AM KOHINOOR™ is therefore not merely a new campaign.
It is a more human expression of what Kohinoor believes it means to build.
And with Leave your mark as its guiding call, the brand is inviting a new generation to see a Kohinoor not as something rare that exists somewhere in the world, but as something extraordinary that can exist within each of us.
About Kohinoor Group
Headquartered in Pune, Kohinoor Group carries a legacy spanning over four decades and has evolved into a diverse real estate ecosystem across residential, commercial, redevelopment, co-living and warehousing. Built on a foundation of trust, innovation and excellence, the Group continues to create spaces that respond to the evolving aspirations of people and communities, while shaping a future that is bigger than any one development.
With a long-term vision for growth, the Group's 2030 horizon includes an ambition of over 10,000 units in residential sales and 12 million sq. ft. in commercial development, strengthening its presence across the real estate landscape and creating long-term value for its customers, partners and investors.
